When Marketing Is Unwanted

Last I checked, a blog post I wrote has been dugg over 1000 times and is one of the popular ones in the Digg Design category.

That might be something to celebrate, except all I've done is brought unintended traffic to my blog (over 23,000 visitors in 12 hours), who followed the link to the resource I wrote about. I was happy to present that resource because it has been a goldmine of information.

However, Digg users blasted it to hell.

Not only did they attack the resource for its site design, my own blog comments went out of control with every possible ugly kind of link and trackback to porn and splogs you can imagine. I had to close comments in that blog post.
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I've apologized to the University at Digg, where the children are writing their comments.

I've updated by blog post with why I had to close comments.

I've written I Don’t Digg Being Dugg

Can someone please explain to me how this activity is a positive, helpful marketing tool?

I didn't Digg my own post. Someone else did. I'm not sure how it caught fire, but at the moment, there are over 1000 diggs for it and several more per minute. My server has held up.

Which part of this experience am I supposed to be enjoying?

Why would anyone want me to write about THEIR resource, only to have it be attacked and dragged through the streets?