tags versus tabs
Hi everyone.
Should I use <strong> tabs for content in my page that I want to be bold, but reserve <h5> tags for content in my page that I want to bold AS WELL as gain recognition by the spiders for being more important than the regular text and <strong> text?
My CSS is set up so that <strong> and <h5> look identical.
Thanks.
Not sure I completely understand the question, but I'll take a stab.
It's my understanding that <strong> has no impact on anything related to the crawler (treated the same as normal text).
Header text is believed to be weighted more heavily, so yes, if you want only certain bolded text to be recognized by the engine, but you want both classes of text to appear the same to the user, your config would work.
Bold and italic tags are taken into account by search engines, as such text is considered important amongst the rest of the content. Heading tags should only be used for menu and content headings, not mid-sentence. I've never used <h5> before, lowest I go down to is <h3>. The more you use them, the more diluted their importance will be.  Rob
The bold/italic question was just asked to the Yahoo and Google representatives at SES Chicago, and the answer that I heard (in a round-about-way of course), was: "Use bold and italic to help make your text more readable for your users - it's all just text to us."
Did anyone else hear a different response?
I've seen this make visible (but small) results, emphasising important keywords and topics related to the page. I think that Matt also covered this when talking about <strong> vs. <b> in one of his videos.
Personally I'd take my own proven results over anything a SE rep says, others should do the same with their own testing. Not even Google engineers who tweak the algo know the entire algo.
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