Built on IBM's core SOA strategy, the Retail Integration Framework helps retailers to integrate disparate customer-facing applications, data and processes, offering retail-specific components and templates for areas like product introduction and assortment, cross-channel selling, point of sales and store-to-enterprise integration, multi-channel customer experience management and business intelligence. 数据挖掘实验室
IBM said the framework integrates best data management practices gleaned from thousands of its retail implementations. Technically, it comprises of products from IBM's Websphere, Tivoli and DB2 information management lines.
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"Integration is one of the biggest problems facing retailers today," said Patrick Gibney, director of distribution sector solutions for IBM's Software Group. 数据挖掘研究院
"We've found that many of our retail customers are using a services approach to address these integration issues. 数据挖掘实验室
This is IBM's second integration framework aimed at the retail sector. It has already released a Store Integration Framework built on the same SOA architecture that connects stores to enterprise IT applications and operations. That framework is now used by over 50 retailers who have committed to install it in over 25,000 stores. 数据挖掘论坛
IBM claims that SOA is its fastest growing business. 数据挖掘研究院
