Last week, I discussed why the practice of using RFPs to select SEM agencies is a wrongful approach that practically guarantees failure. This week, I will propose a better way to select SEM agencies that is more likely to result in a positive outcom(2007-03-27)
LeadStream has launched a new kind of service for small to midsize businesses and online directory publishers who use vertical-keyword analysis, testing and tracking methodologies as well as segment-specific search engine marketing tools and product(2007-03-27)
Google sites made up 48.1 percent of the U.S. search market in February, up 0.6 share points from the month before, maintaining its first place ranking, according to digital media measurer comScore. In second place was Yahoo, which captured 28.1 per(2007-03-27)
Since Google announced the beta test of pay-per-action advertising which allows advertisers to pay only when predetermined actions are completed on their Web sites theres been a lot of talk on how the PPA model might adversely affect the affiliate n(2007-03-27)
Its back! After the phenomenal success of last years contest, the Marketing Pilgrim SEM Scholarship Contest is back and this time its bigger, better and badder than before! Not only will the winner of the contest have a chance to kick-start their re(2007-03-27)
News Corp. and NBC Universal are rivaling YouTube with plans to debut an Internet video distribution network. The video site will debut this summer with full-length programming, movies and clips from at least a dozen networks and two major film stud(2007-03-26)
Since Google announced the beta test of pay-per-action advertising which allows advertisers to pay only when predetermined actions are completed on their Web sites theres been a lot of talk on how the PPA model might adversely affect the affiliate n(2007-03-26)
The little guys at the local level are generally obscured in both the organic search and paid rankings of the search engines. A search for home improvement in San Diego, for instance, yields just two local contractors in 10 slots. The rest are aggre(2007-03-21)
I wrote a brief seo course for beginners last week. Those posts are now ranked #7 in Google for the keyword term SEO Course, and for a variety of other related phrases. Remarkably clever piece of SEO? Nah. Just demonstrates the truism its not what y(2007-03-21)
Interesting question Craig. Let me answer this question about outbound links but taking us in three directions 1. SEO - Youre right, one of the common pieces of advice that SEO types give is that relevant outbound links to quality sites can actually(2007-03-21)
Compensation models vary for interactive Marketing services. When they are negotiated, both sides want to shift as much risk as reasonable to the other side. This is why agencies like the commission model. No matter what happens, they get their chec(2007-03-21)
What is the future of local search? Number one search engine Google wants to determine the local search future, just like it aims to lead all the myriad forms of search and advertising it is setting its eyes on. Several hundred local search and adver(2007-03-21)
Everyone wants links. In todays search environment, the key to linking success begins with understanding where links come from, how you get them, how you use them, and why you really need them. There are four sources of links (in descending order of(2007-03-21)
Google announced today that they will begin testing Pay-Per-Action ads, better known in the webmaster world as Cost Per Action (or CPA) advertising and, in holding true to their oh so obnoxious style, its a limited beta test. Two of the industrys to(2007-03-21)
